Web Site Promotion ( SEO - Search Engine Optimization )
How can I get my site to come up first when someone uses
a search engine?
This is tdc's most asked marketing question.
Right now there are over 225 million registered web sites (2012) and how do you get
people to find it?
Page Ranking is the answer and
if you really want to find out how - just type in "Page Rank"
How can I using my site target a
specific geographical region?
This is tdc's second most asked marketing question. ( we have been are working on
the answer for three years and
we could have a solution as we have been using geographically targeted
e-Newsletters to test this concept ) Presently, we are not clear that
this is the answer but what we know is that if a page is mentioned in the
newsletter with an associated link, sometimes there is an increase in the
Accordingly the Google index there are about 8.75 billion (2011) Web pages on the Net. Three thousand + search engines are used to find these pages
but only 8 major search engines are used by the majority of the people surfing the Web.
(Google, Yahoo, Excite, Alta Vista, InfoSeek, AOL, Northern Light and Web Crawler)
Approximately 95 % of the billion + people who are on the web use these 8 search
Internet users can give Web sites a thumbs up or thumbs down in less than the
blink of an eye, according to a study by Canadian researchers.
In just a brief one-twentieth of a second -- less than half the time it
takes to blink -- people make aesthetic judgments that influence the rest of
their experience with an Internet site.
The study was published in the latest issue of the Behavior and Information
Technology journal. The author said the findings had powerful implications
for the field of Web site design.
Statistically it seems that the chances are remote that your site will come up first.
In fact it is said that it is easier to find the the name of John Smith in
the New York City phone book than it is to find one's Web site on the Web.
This statement is totally untrue.
It is tdc's experience that of the tdc sites we have designed for clients we were able to
get the site to listed within the top 10 several times on different search engines.
Some examples of tdc's designed
sites that have come up on Google's first page are:
Bed and Breakfast'
Land for Sale Eastern Ontario"
for Rent Brockville"
WEB sites like any other product or service must be promoted if it is to be seen or used.
There are several ways on and off the WEB that they are promoted.
Listing your site in various reference
directories such as the Yahoo, Alta Vista, AOL and the Yellow
Pages. Most of these directory search engines
use volunteers who make submission recommendations
to these directories.
Submission of the site address of the main
portals of your Web site to search engines like Northern Light,
Web Crawler, Excite and Infoseek on
a regular basis. Most take about 6-10 weeks to get your site listed.
Requesting sites to provide a link to your
site in exchange for a reciprocal listing.
Being a member of a mail list where topics
of the same interest are discussed and developing an
on-line relationship with the members of the mail
Promotion of your site in the signature of
every e-Mail sent.
Advertising in banner advertisements on
other sites with a link to your site.
Here you have to be careful because you would like such a
banner advertisement to be as close
to related information as possible. Ask the number of
hits that the web page gets where you
want to place the advertisement banner. These are
usually quoted as hits per month.... Ask
for a breakdown of what types of hits these might be as there
are page hits, unique hits, and hits
of all the components of the web page.... which can be a
Also, ask for the size
permitted... and if they would only want static banners or if dynamic
banners can be use.... the real good ones will allow "Flash"
animations with background sound.
Banners can be designed that are animations and have a recorded
message if someone just
passes a mouse over it ... Neat eh?
Using PopUps and PopUnders --
these are small pages that popup when the page loads (popup)
or popsup when the viewer closes the page. They
basically redirect the view when they click
on the links to pages that provide detailed information.
At tdc we use PopUnder pages for
pages that are high on our viewers hit list. An example is
Canadian Parliament Web
Renting space in an on-line mall.
Developing an e-Mailing list and sending
out periodic notices to interested people
notifying them of major changes to your site. See -
do email newsletters?
Handing out a business card with your site
name and address on it.
Putting the site name and address on all
your off Web print and media promotion
Mentioning your site name and address in
all public relations releases.
Designing promotional material like TEE
Shirts or hats that have the Web Site
address written on them
Designing into your site information
that is updated constantly. The viewer is asked
tdc's FarmGate are such sites.
to bookmark the page because the information given is
Adding a "recommend this page to a
friend" link. This is done by providing an
e-Mail that pops up when activating with the recommendation in the body of
Creating a Newsletter sent periodically to
persons who have interest in topics
pertaining to that site. It is not a good idea to
send this out on Mondays. Monday
is the worse day as people in offices tend to delete
all unsolicited mail in the
morning without reading it. Try Monday afternoon,
Tuesday, Wednesday, Thursday
and Friday afternoon.
And if you have the financial resources,
advertising your site on another media like
print media, television or radio. This is
called cross media promotion.
Does it work....? Well
the best media is television shows which focus on the product or
service that you are selling. Our experience
shows that hits where your product is
highlighted on a TV show for say a 15 minute segment
will drive your hits up from
10 per hour to over 1000 + per hour. This of
course will not be sustainable even if
the TV station has replays on their web site. And
speaking about TV station replays
these are good things because it is our experience that
exposure and click through
when TV stations lists replays of a show that
highlights a service or product will last
for over 1 ½ years.
Radio.... forget it .... it
is our experience that radio exposure does not stick in the heads
of a listener as much as that of a TV show as indicated by
site statistics. And 15 or
30 second radio is hopeless especially when the amount of
information needed so
a customer can decide to buy is huge. Mentioning web site
addresses on radio ads
is a waste of time.... It is better to announce that a
listener type the name of your company
into Google to find it.
Newspapers are somewhat good
but are a little above those created by radio for some
strange reason... Especially print advertising which
has limited space for which an advertiser
can sent out their message encouraging people to buy their
product or service. But it depends
upon the size of the advertisement... Bigger here is
better.... but bigger is expensive especially
when one is trying to reach a large consumer audience.
In our experience we have found that the most effective way is to promote
the site on line is to register the site in the search engines and also to carefully
provide key descriptors words in the META tags and Title of the Web site.
Various Spiders and Robots constantly wander the 'Net looking for and indexing Web Pages.
In order to assist them in identifying pages and their content there are a number of HTML
Tags that are important.. Two such tags are the META tag and the Title tags which provide
a description of the site in the form of content, title and key words. These descriptors
are not seen by viewers but are in hidden text triggering the robots and spiders to
download updated and new pages.
Listing sites in various directories is fine, except the input is usually done manually by
the web site manager and in some cases can take up to four weeks to have your site listed.
Once listed it does become a useful tool, because it too can be found by the robot search
engines. Directories are fine as long as they are updated constantly and researched so
that they listings are not out of date.
To have your site referenced on other sites is like the icing on the cake. It gives your
site the same credibility as having your work referenced in a printed media. This is
especially true if they link your site to theirs. Most tdc designed
sites have links pages (or in our case Web Friends Pages) where they list
your site and you list their site.
Does it cost money to promote the site?
No, not really if you are willing to spend the time to go to each search engine and
directory and input the information required. Some directories and search engines simply
require the URL number. Others require a description of the site in a specified number of
words plus some information about the site address and snail mail address.
It all takes work and there is no easy way it is accomplished.
The best companies who design, promote and maintain sites on behalf of clients will spend
on an average
10 - 20 hours a month doing this laborious site promotion work. If the general
content of a site is what the market is looking for, these sites get the most hits.
And, don't forget to use a site access report to daily analyze a site's performance.
According to the GVU7 Survey done by Georgia Tech, this is how people find out about
Hockey Made Easy site was once the top of Google. It takes a
lot of site maintenance to make this happen. Google changes the
algorithm that they use to determine who ends up on their first listed pages
nearly every month. Once we experienced a drop from about 1000 pages hits a
day to down to 450 in one day which was maintained for three months and then
they came up back to 1000+ hits a day.
Search Engines -- 87%
Links from other sites -- 85%
Printed Media -- 63%
Word of mouth -- 58%
Newsgroups -- 32%
e-Mail -- 32%
Television -- 32%
Other -- 28%
Books -- 28%
tdc has found these are the most successful methods to have a site that is referenced at
the top of the search engine list ~~ but the reality of this is that statistically it next
to impossible. The tdc designed
For your information, Robin
Johnston marketing guru has lots of marketing ideas on how to get those
- Check out his web site
If your site is not performing as well as you expect - Perhaps we can
tdc Marketing will review your site and provide professional consultation
We do it for a few select clients.
me asking to provide a review of your site to and make suggestions on how
the performance can be improved. I will e-Mail you back with our fee for
estimation of the time required and how payment can be made on the web.
tdc's Web Site
Design and Marketing
Monday, December 10, 2012
thank all the 450,000+ people who came to visit our clients' sites in 2005 and
it is our wish that you could also be part of our client list in 2006
you liked this page, please mail it to friends
Requests for Proposal for Web Site
can be sent to:
Marketing and Management Consultation
tdc Marketing and Management Consultation
117 King Street East Suite #2
Brockville Ontario Canada
phone: 1- 613 342-0639
Copyright © 2012