What Are Web Sites?
The message and information are my primary goals not the tools by
which it is created.
I think of Web sites as an interactive informative
medium that reflects
my client's vision of who they are and where they are going.
Those who visit not only can experience their vision graphically and audibly, but also
able to interact and contribute to the client's vision in a meaningful manner.
To believe that a Web Site is the same as a paper
brochure is a mistake. Web sites are that and much much more.
When a site is
too simple - people only visit once - when there is lots of information
they need they will bookmark
the site and come back.
Web sites are accessed in many different
ways, if you believe that people come into a web site only through the main
page - think again.
With present search engine software individual pages, text or images can be
found in seconds.
For me, web sites are used to convey my clients' messages to their customers in as clear
and informative way as possible.
It is to this end that I strive.
Today, the most important considerations for clients when investing in an on-line campaign are targeting - 81 percent; brand building - 77 percent;
e-commerce - 60 percent; audience reach - 56 percent and click-thru rates to
corporate sites - 47 percent. However, satisfaction with online advertising
remains mixed, with 24 percent of those surveyed 'dissatisfied' with their
online ad campaign and a further 28 percent 'neither satisfied or
dissatisfied,' according to a report generated by The Myers Group.
And how many Web Sites are there on the Internet?
Google, the search engine announced (2008) that its total collection of
indexed web documents and blogs is 165,058,044,651. (that is 8 billion - which is
more than the population of the earth)
Client computers use browser software (such as Netscape Navigator, Microsoft Explorer,
Firefox, Netscape Navigator, Opera, ) to view documents (pages). Server computers use server software to maintain
documents for my clients to access.
Language) that offers short codes (also called tags) to designate graphical elements and
links. Clicking on links brings documents located on a server to a browser, irrespective
of the server's geographic location. Sites may contain text in various styles and colors,
graphic images can be static or dynamic, sounds at varying levels of quality, or a
combination of all these things.
Web sites are created by web authors using a language called
Documents are addressed with a URL (Uniform Resource Locator or, for short the location
Clients and servers use a site's URL to find and distinguish it among other
In this media there is the possibility of interaction between the sender and
the receiver. Additionally, because of the interaction, the sender is also a
receiver which is different from other traditional advertising media which
"yells" at the viewer without any mode that the viewer can "yell" back.
In this manner, information or content is not merely transmitted from a sender to a
receiver, but rather "mediated environments are created and then experienced."
(Steuer 1992). Thus, this "machine-interactivity" is interaction with the
environment (medium), rather than interaction through the environment (medium).
An example of such environmental change can be found on Thelma Cameron's Art
Gallery Web site
Scene Art Print
where the viewer can actually change the background
colour to see if the print would fit a room's wall colour. This is something
that television, radio or print media cannot do. We can also stimulate
people's feelings by providing background music to a web page or set of web
pages as can be shown by the example of the Images
of Eastern Ontario web site. A very powerful tool that is used
constantly in the television and radio mediums.
This is why using the Web as a marketing communications tool is very exciting. In the
scope of human communications we are going where no person has gone before. That is using
a communications medium that is dynamic not static. Meaning it can be easily changed
most times in real time and in some cases on a periodic basis without difficulty.
Interactive Web use makes it possible through the use of tools such as HTML, DMHL,
Gateway Interfaces) technologies not only to react or interact, but to change the medium
through which the communications are made.
In tdc's view this is where WEB design is going.
If you want a responsible web site
tdc's Web Site
Design and Marketing
toll free 1 877 292-3555
Saturday, April 19, 2008
thank all the 450,000+ people who came to visit our clients' sites in 2005 and
it is our wish that you could also be part of our client list in 2006
you liked this page, please mail it to friends
Requests for Proposal for Web Site
can be sent to:
Marketing and Management Consultation
tdc Marketing and Management Consultation
117 King Street East Suite #2
Brockville Ontario Canada
phone: 1- 613 342-0639
Copyright © 2008