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What Are Web Sites?

I think of Web sites as an interactive informative medium that reflects my client's vision of who they are and where they are going.

Those who visit not only can experience their vision graphically and audibly, but also able to interact and contribute to the client's vision in a meaningful manner.

To believe that a Web Site is the same as a paper brochure is a mistake. Web sites are that and much much more. 

When a site is too simple - people only visit once - when there is lots of information they need they will bookmark the site and come back.

Web sites are accessed in many different ways, if you believe that people come into a web site only through the main page - think again. 

With present search engine software individual pages, text or images can be found in seconds.

For me, web sites are used to convey my clients' messages to their customers in as clear and informative way as possible. 

It is to this end that I strive. The message and information are my primary goals not the tools by which it is created.

Today, the most important considerations for clients when investing in an on-line campaign are targeting - 81 percent;  brand building - 77 percent; e-commerce - 60 percent; audience reach - 56 percent and click-thru rates to corporate sites - 47 percent. However, satisfaction with online advertising remains mixed, with 24 percent of those surveyed 'dissatisfied' with their online ad campaign and a further 28 percent 'neither satisfied or dissatisfied,' according to a report generated by The Myers Group.

And how many Web Sites are there on the Internet?

Google, the search engine announced (2008) that its total collection of indexed web documents and blogs is 165,058,044,651.  (that is 8 billion - which is more than the population of the earth)  

Client computers use browser software (such as Netscape Navigator, Microsoft Explorer, Firefox,  Netscape Navigator, Opera, ) to view documents (pages). Server computers use server software to maintain documents for my clients to access.

Web sites are created by web authors using a language called
HTML (HyperText Markup Language) that offers short codes (also called tags) to designate graphical elements and links. Clicking on links brings documents located on a server to a browser, irrespective of the server's geographic location. Sites may contain text in various styles and colors, graphic images can be static or dynamic, sounds at varying levels of quality, or a combination of all these things.

Documents are addressed with a URL (Uniform Resource Locator or, for short the location address). Clients and servers use a site's URL to find and distinguish it among other sites.

In this media there is the possibility of interaction between the sender and the receiver. Additionally, because of the interaction, the sender is also a receiver which is different from other traditional advertising media which "yells" at the viewer without any mode that the viewer can "yell" back.

In this manner, information or content is not merely transmitted from a sender to a receiver, but rather "mediated environments are created and then experienced." (Steuer 1992). Thus, this "machine-interactivity" is interaction with the environment (medium), rather than interaction through the environment (medium).   An example of such environmental change can be found on Thelma Cameron's Art Gallery Web site
Autumn Scene Art Print where the viewer can actually change the background colour to see if the print would fit a room's wall colour. This is something that television, radio or print media cannot do. We can also stimulate people's feelings by providing background music to a web page or set of web pages as can be shown by the example of the Images of Eastern Ontario
web site. A very powerful tool that is used constantly in the television and radio mediums. 

This is why using the Web as a marketing communications tool is very exciting. In the scope of human communications we are going where no person has gone before. That is using a communications medium that is dynamic not static. Meaning it can be easily changed most times in real time and in some cases on a periodic basis without difficulty.

Interactive Web use makes it possible through the use of tools such as HTML, DMHL, Flash, Animated Gifs, Password Protected Areas, JavaScript, JAVA, Active X and CGI (Common Gateway Interfaces) technologies not only to react or interact, but to change the medium through which the communications are made.

In tdc's view this is where WEB design is going.

If you want a responsible web site designer e-Mail.

tdc's Web Site Design and Marketing

         telephone 613 342- 0639                                                   call  toll free 1 877 292-3555


Updated: Saturday, April 19, 2008

We thank all the 450,000+ people who came to visit our clients' sites in 2005 and
it is our wish that you could also be part of our client list in 2006

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Requests for Proposal for Web Site Development
can be sent to:  tdc Marketing and Management Consultation

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tdc Marketing and Management Consultation

117 King Street East Suite #2
Brockville Ontario Canada
K6V 1B7

phone: 1- 613 342-0639

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